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Baked Goods in Ecuador

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    Report

  • 21 Pages
  • November 2025
  • Region: Ecuador
  • Euromonitor International
  • ID: 1541390
With prices stabilising, baked goods sees both value and volume sales increase. Unpackaged leavened bread continues to be extremely popular, though packaged leavened bread is making gains, with the disruption in electricity supply in 2024 driving growth and this continuing into 2025. The small local bakery is still important, though modern grocery retailers and in particular discounters are making gains, with affordable private label offerings.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Improving economy supports growth
INDUSTRY PERFORMANCE
  • Prices stabilise, thus supporting demand
  • Packaged leavened bread registers highest value growth
WHAT’S NEXT
  • Moderate growth for staples, stronger momentum for indulgence
  • Increasing focus on a healthier positioning
  • Continuing innovation keeps consumers engaged
COMPETITIVE LANDSCAPE
  • Artisanal bakeries continues to dominate
  • Private label makes significant gains
CHANNELS
  • Traditional bakeries remain key
  • Discounters gain most value share
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ECUADOR
EXECUTIVE SUMMARY
  • Falling retail prices sees profit margins narrow
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Flat performance in 2025
  • Consumers continue to be price sensitive
  • Discounters making significant gains
WHAT’S NEXT
  • Moderate growth over forecast period
  • Innovation key for branded players to stay ahead
  • Limited value growth for e-commerce
COMPETITIVE LANDSCAPE
  • Procesadora Nacional de Alimentos CA holds on to top spot
  • Piggis Embutidos Cia Ltda gains most value share
CHANNELS
  • Independent bakeries largest retail channel
  • Discounters gain most value share
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources