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Baked Goods in Mexico

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    Report

  • 23 Pages
  • November 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 1541399
Baked goods such as tortillas (flatbreads) form a core part of Mexican diets, whilst demand for indulgence items like pastries and cakes remains steady. Whilst affordability is key for consumers, the growing importance of health is driving major players to adapt and improve nutritional content, with a focus on natural and simple ingredients.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Baked goods show some resilience as staple products
INDUSTRY PERFORMANCE
  • High prices drive value sales of baked goods
  • Steady demand for indulgent staples supports category
WHAT’S NEXT?
  • Grupo Bimbo SAB de CV to enhance production and logistical infrastructure in Mexican market
  • Baked goods manufacturers to improve the nutritional value of indulgent products
  • Focus on affordability and basic baked goods
COMPETITIVE LANDSCAPE
  • Private label share remains low
CHANNELS
  • Food specialists lead due to widespread consumption of tortillas (flatbread)
  • Hypermarkets and discounters gain retail value share
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN MEXICO
EXECUTIVE SUMMARY
  • Stable performance as consumer rely more on staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic strife shapes category performance
  • Growing scrutiny of processed foods drives emphasis on more natural ingredients
WHAT’S NEXT?
  • Household dependency on staples to remain strong amid economic uncertainty
  • Expansion of modern retailers will raise visibility of staples
COMPETITIVE LANDSCAPE
  • Fragmented landscape is led by Grupo Bimbo SAB de CV
  • Toyo Suisan Kaisha Ltd is most dynamic player
CHANNELS
  • Small local grocers enjoy a prominent position
  • Modern grocery channels are gaining traction
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources