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Baked Goods in Morocco

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    Report

  • 23 Pages
  • January 2026
  • Region: Morocco
  • Euromonitor International
  • ID: 1541400
Retail current value sales of baked goods in Morocco continued to rise moderately in 2025, supported by price rises, as there was a slight decrease in retail volume sales. Baked goods remained the key category, as bread is main type of staple food in Morocco. However, consumers adopted cost-saving measures, such as baking at home.

This Baked Goods in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Artisanal dominance of bread shapes baked goods’ performance
INDUSTRY PERFORMANCE
  • Home-baking trend hinders bread’s growth potential while cakes and pastries gain popularity as affordable indulgences
  • Packaged flat bread benefits from at-home sandwich making and growing interest in ethnic cuisines
WHAT’S NEXT?
  • Slow rise in demand amidst more stable price rises and wider distribution
  • Higher prices remain an obstacle to mass consumers although some consumers are looking for healthier variants
  • Packaged flat bread to continue to gain momentum
COMPETITIVE LANDSCAPE
  • Artisanal dominates the competitive landscape through proximity and familiarity
  • Best Biscuits Maroc leverages strong offer and low prices to win over consumers
CHANNELS
  • Traditional grocery retailers fit with the preference for artisanal baked goods
  • In-store bakeries gain popularity within modern grocery retailers
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTSSTAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
  • Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic pressures limit purchases of perceived non-essential staple foods
  • Fresh alternatives hamper the appeal of packaged options
  • Branded manufacturers look to price discounts to maintain affordability
WHAT’S NEXT?
  • Low consumer confidence to result in slight growth rates
  • Price-sensitivity to maintain home-baking trend
  • Brands to see strong competition from alternatives
COMPETITIVE LANDSCAPE
  • Artisanal players leverage proximity and consumer trust to dominate baked goods
  • Local players enjoy competitive advantages
CHANNELS
  • Traditional grocery retailers dominate but modern grocery formats gain traction
  • Discounters is emerging as a dynamic format in staple foods
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources