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Baked Goods in Romania

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    Report

  • 22 Pages
  • November 2025
  • Region: Romania
  • Euromonitor International
  • ID: 1541403
Retail value sales of baked goods rose steadily in 2025, supported by rising prices and increased demand for premium lines, including frozen baked goods and healthier breads. Consumers rely on artisanal producers, although modern retailers are flexing their muscle with the expansion of in-store bakeries and private label development.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium baked goods help to lift value sales
INDUSTRY PERFORMANCE
  • Unpackaged bread dictates sales performance
  • Strong performance in frozen baked goods
WHAT’S NEXT?
  • Large volume of artisanal producers will support sales of unpackaged bread
  • Strong appreciation for low-priced breads but healthier options are gaining appeal
  • Local tradition of cake consumption will support sales growth
COMPETITIVE LANDSCAPE
  • Vel Pitar SA ranks first in fragmented landscape
  • Mondelez Romania Snacks Production SRL enjoys dynamism
CHANNELS
  • Sales via the modern channel are becoming more prominent
  • Retail e-commerce enjoys strong growth
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ROMANIA
EXECUTIVE SUMMARY
  • Consumption weakens amid high living costs
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price inflation impacts staple foods
  • Lower bread consumption influences category dynamics
WHAT’S NEXT?
  • Price inflation is set to weigh on category sales
  • Economic uncertainty will shape purchasing habits
  • Modern retailers stands to gain from provision of affordable products
COMPETITIVE LANDSCAPE
  • Highly fragmented landscape due to artisanal producers
  • Pirifan Distribution enjoys dynamism in hot cereals
CHANNELS
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources