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Dishwashers in Brazil

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    Report

  • 26 Pages
  • December 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1541528
Dishwashers in Brazil experienced growth in 2025, with retail volume sales reaching 186,000 units, a 4% increase from the previous year. This growth was driven by increasing consumer awareness of the benefits of dishwashers, including time, water, and energy savings. Further growth is expected, with retail volume sales set to reach 245,900 units by 2030, driven by a wider range of products available on the market and increasing competition amongst manufacturers.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Dishwashers, Freestanding Dishwashers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dishwashers market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and energy efficiency drive innovation
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Electrolux drives sales with multifunctional and water-saving dishwashers
  • CHART 2 Analyst Insight
  • Freestanding dishwashers dominate sales due to consumer preferences
  • Sustainability and energy efficiency drive value sales growth
  • CHART 3 Multifunctional and Water-Saving Dishwashers Attract Consumer Attention
WHAT’S NEXT?
  • Competition set to intensify as players invest in innovative products
  • Freestanding dishwashers to remain dominant format
  • Increasing competition and e-commerce to support future growth
COMPETITIVE LANDSCAPE
  • Electrolux and Whirlpool maintain lead through local production
  • CHART 4 Electrolux Benefits From Consumer-centric Product Innovation
  • Midea and other Asian brands intensify competition through local investment
CHANNELS
  • Offline retail remains dominant in the distribution of dishwashers
  • E-commerce plays a growing role in distribution
PRODUCTS
  • Manufacturers adapt to decreasing household space
  • CHART 5 Aware of Decreasing Space in Household Units, Dishwasher Manufacturers Adapt
  • Increasing competition and innovation drive growth
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
  • CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Brazil 2025
  • CHART 14 Key Insights on Consumers in Brazil 2025
  • CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stable growth driven by brand competition and consumer awareness
  • Refrigeration appliances dominates major appliances, personal care appliances small appliances
  • Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
  • Striking a balance between attracting consumers with lower prices and maintaining quality
  • LG and Electrolux will contribute to growth through local production
  • Dishwashers set to lead growth in major appliances due to low penetration
  • Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
  • Midea and Britânia maintain their leading positions through strategic investments
  • Companies respond to the threat from the rising number of Asian brands
  • Strategic partnerships and localisation drive growth
CHANNELS
  • Offline retailers remain dominant despite retail e-commerce growth
  • E-commerce platforms drive sales in remote regions
PRODUCTS
  • Price-convenient innovations attract mainstream consumers and bigger families
  • Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources