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Personal Care Appliances in Brazil

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    Report

  • 37 Pages
  • December 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 1541680
While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022. The category’s positive performance is being significantly influenced by hair care appliances, which account for 87% retail volume share overall.

The Personal Care Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PERSONAL CARE APPLIANCES IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Local consumers look for affordability across personal care appliances as prices rise
  • Beauty elements increasingly emerge in hair care appliances
  • Consumer behaviour influences distribution channel dynamics
PROSPECTS AND OPPORTUNITIES
  • Embracing one’s natural beauty is key beauty trait for Brazilians
  • Growing availability and brand awareness to strengthen demand for electric facial cleansers
  • New tax legislation could impact purchases from online Chinese retailers
CATEGORY DATA
  • Table 1 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 5 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 6 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 7 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 8 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 9 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 24 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 25 Sales of Small Appliances by Category: Value 2018-2023
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources