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Pre-Paid Cards in Argentina

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    Report

  • 25 Pages
  • November 2023
  • Region: Argentina
  • Euromonitor International
  • ID: 1541698
Open loop pre-paid cards initially gained significant traction, targeting individuals without a financial history to access traditional credit cards, particularly those in lower socioeconomic levels. However, the momentum of this segment has gradually waned over time. Early players like Ualá and Mercado Pago, who were pivotal in its development, have shifted their focus away from these cards, emphasising other financial instruments.

The Pre-Paid Card Transactions in Argentina report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pre-Paid Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PRE-PAID CARDS IN ARGENTINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Open loop pre-paid cards: Economic context impacts usage and focus
  • Alimentar: Central role in open loop pre-paid cards
  • Mastercard: Pioneering open loop pre-paid cards
PROSPECTS AND OPPORTUNITIES
  • Potential shifts in open loop pre-paid cards: Factors and strategies for adaptation
  • Targeting the younger population: A strategy for growth
  • Shifting landscape of transportation payments: Impact on Sube cards
CATEGORY DATA
  • Table 1 Pre-paid Cards: Number of Cards in Circulation 2018-2023
  • Table 2 Pre-paid Cards Transactions 2018-2023
  • Table 3 Pre-paid Cards in Circulation: % Growth 2018-2023
  • Table 4 Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 5 Closed Loop Pre-paid Cards Transactions 2018-2023
  • Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 7 Open Loop Pre-paid Cards Transactions 2018-2023
  • Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 9 Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 10 Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 11 Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 12 Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
  • Table 22 Forecast Pre-paid Cards Transactions 2023-2028
  • Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
  • Table 24 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
  • Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 27 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
  • Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
FINANCIAL CARDS AND PAYMENTS IN ARGENTINA
EXECUTIVE SUMMARY
  • Financial cards and payments in 2023: The big picture
  • 2023 key trends
  • Stimulating consumption: Promotions, instalments, and card leaders in the Argentine financial market
  • Visa: A dominant brand in the financial market
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 29 Number of POS Terminals: Units 2018-2023
  • Table 30 Number of ATMs: Units 2018-2023
  • Table 31 Value Lost to Fraud 2018-2023
  • Table 32 Card Expenditure by Location 2023
  • Table 33 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
  • Table 34 Domestic versus Foreign Spend 2023
MARKET DATA
  • Table 35 Financial Cards by Category: Number of Cards in Circulation 2018-2023
  • Table 36 Financial Cards by Category: Number of Accounts 2018-2023
  • Table 37 Financial Cards Transactions by Category: Value 2018-2023
  • Table 38 Financial Cards by Category: Number of Transactions 2018-2023
  • Table 39 Consumer Payments by Category: Value 2018-2023
  • Table 40 Consumer Payments by Category: Number of Transactions 2018-2023
  • Table 41 M-Commerce by Category: Value 2018-2023
  • Table 42 M-Commerce by Category: % Value Growth 2018-2023
  • Table 43 Financial Cards: Number of Cards by Issuer 2018-2022
  • Table 44 Financial Cards: Number of Cards by Operator 2018-2022
  • Table 45 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
  • Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
  • Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
  • Table 48 Forecast Financial Cards by Category: Number of Accounts 2023-2028
  • Table 49 Forecast Financial Cards Transactions by Category: Value 2023-2028
  • Table 50 Forecast Financial Cards by Category: Number of Transactions 2023-2028
  • Table 51 Forecast Consumer Payments by Category: Value 2023-2028
  • Table 52 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
  • Table 53 Forecast M-Commerce by Category: Value 2023-2028
  • Table 54 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources