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Refrigeration Appliances in Brazil

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    Report

  • 27 Pages
  • December 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1541713
Refrigeration appliances in Brazil demonstrated resilience in 2025, with growth in both volume and value terms, driven by consumer demand for advanced features and replacement needs. Sales are expected to continue growing, albeit with challenges such as the new energy efficiency standards set to come into effect in 2026, which will drive premiumisation and potentially lead to price hikes.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Refrigeration Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth in refrigeration appliances driven by advanced features and replacements
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Refrigeration appliances growth driven by fridge freezers
  • Energy efficiency certification to impact prices
  • CHART 2 Energy Efficiency Certification is Set to Impact Prices of Refrigeration Appliances
  • Dynamic growth in electric wine coolers/chillers
WHAT’S NEXT?
  • New energy efficiency standards to drive premiumisation
  • Regional retailers to gain consumer preference
  • Premiumisation and customization to drive growth
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Midea and LG drive change with local manufacturing
  • Asian brands gain ground, challenging local leaders
CHANNELS
  • Midea benefits from wide retail coverage in Brazil
  • Regional retailers gain consumer preference with lower costs
  • Retail e-commerce slowly gains traction in Brazil
PRODUCTS
  • New energy efficiency law drives premiumisation and price hikes
  • LG and Midea boost local manufacturing to gain cost advantage
  • CHART 4 LG Invests in a New Manufacturing Site in the South of Brazil
  • Companies cater to different segments with varying strategies
  • CHART 5 Electrolux Operates in Brazil with Different Brands to Cater to Different Segments
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
  • CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Brazil 2025
  • CHART 14 Key Insights on Consumers in Brazil 2025
  • CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stable growth driven by brand competition and consumer awareness
  • Refrigeration appliances dominates major appliances, personal care appliances small appliances
  • Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
  • Striking a balance between attracting consumers with lower prices and maintaining quality
  • LG and Electrolux will contribute to growth through local production
  • Dishwashers set to lead growth in major appliances due to low penetration
  • Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
  • Midea and Britânia maintain their leading positions through strategic investments
  • Companies respond to the threat from the rising number of Asian brands
  • Strategic partnerships and localisation drive growth
CHANNELS
  • Offline retailers remain dominant despite retail e-commerce growth
  • E-commerce platforms drive sales in remote regions
PRODUCTS
  • Price-convenient innovations attract mainstream consumers and bigger families
  • Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources