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Refrigeration Appliances in China

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    Report

  • 27 Pages
  • January 2026
  • Region: China
  • Euromonitor International
  • ID: 1541716
Refrigeration appliances in China experienced a slowdown in its growth momentum in 2025, with just 1% growth in retail volume terms, reaching 48.0 million units. Growth was primarily driven by replacement demand, while premiumisation was also seen, which drove higher retail value growth, as consumers upgraded to higher-priced models with advanced features.

This Refrigeration Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Refrigeration Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation contributes to value growth amidst slowing volume growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Midea drives premiumisation with innovative large capacity models
  • Multi-door fridge freezers drive sales despite the maturity of refrigeration appliances
  • Premiumisation and innovation drive value growth
  • CHART 2 Midea Launches Industry’s Largest 750l Built-in Fridge Freezer
  • Product improvement through constant consumer feedback
  • CHART 3 Haier’s Wheat Wave Fridge-Freezer Thrives on “Listening Marketing”
WHAT’S NEXT?
  • Premiumisation and innovation expected, but volume growth will be difficult to achieve
  • Retention of nutrients will be increasingly important, even beyond the premium segment
  • AI and sustainability to shape the future of refrigeration appliances
COMPETITIVE LANDSCAPE
  • Haier, Midea and Hisense dominate with premiumisation and innovation
  • Emerging players drive innovation and dynamism
  • CHART 4 Analyst Insight
CHANNELS
  • Retail e-commerce dominates through promotions and livestreaming
  • Social commerce gains traction for sales of new premium refrigeration appliances
PRODUCTS
  • Nitrogen preservation revolutionises food storage solutions
  • CHART 5 Casarte and Fotile Pioneer Nitrogen-Based Freshness Technologies
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
  • CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 9 "Listening Marketing" Brings Haier Huge Success in the Multi-drum Race
  • CHART 10 Analyst Insight
  • CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in China 2025
  • CHART 14 Key Insights on Consumers in China 2025
  • CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
  • Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Government subsidies drive sales despite economic challenges
  • Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
  • Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
  • Companies implement different strategies to avoid the anticipated volume decline
  • Personal care appliances will continue to dominate, and dishwashers set to perform well
  • AI's evolution from gimmick to essential utility and embodied intelligence
  • Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
  • Midea, Haier and Gree lead with scale and innovation
  • Innovation and ecosystems reshape the competition in consumer appliances
  • Opportunities by leveraging core capabilities and adopting consumer-first strategies
  • Haier's "listening marketing" revolutionises research and development through co-creation
CHANNELS
  • Retail e-commerce dominates with fast delivery and installation
  • Omnichannel strategies are emerging as key to success
PRODUCTS
  • Convenience and customisation drive innovative product designs
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources