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Small Cooking Appliances in China

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    Report

  • 26 Pages
  • January 2026
  • Region: China
  • Euromonitor International
  • ID: 1541760
Small cooking appliances in China was characterised by a decline in retail volume sales but low growth in retail value terms in 2025, driven by premiumisation and the demand for multifunctional, high-end products. Despite economic uncertainty, some consumers were willing to invest in lifestyle-enhancing appliances, with coffee machines being a prime example.

This Small Cooking Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Small Cooking Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation drives value growth amidst volume decline
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Value sales grow despite volume decline as disposable incomes rise
  • Coffee mills and coffee machines drive value and volume growth with premium demand
  • CHART 2 Analyst Insight
  • Multi-cookers with enhanced functionality and compact design are increasingly popular
  • CHART 3 Bear Launches a New 6-in-1 Multi-Cooker for Versatile Cooking
WHAT’S NEXT?
  • Despite volume decline, premiumisation expected to drive value sales
  • Innovative and multifunctional products to shape small cooking appliances
  • Eco-friendly and energy efficient products likely to come to the fore
COMPETITIVE LANDSCAPE
  • Midea and Zhejiang Supor dominate with premium offerings
  • Emerging players and innovation drive premiumisation
CHANNELS
  • Retail e-commerce drives sales with fast delivery and engaging content
  • Appliances and electronics specialists appeal to those looking for advice and trials
PRODUCTS
  • Midea introduces healthier rice cookers with advanced technology
  • CHART 4 idea Introduces New Low Fat Electric Multi-Cooker with Healthier Inner Pot
  • Xiaomi upgrades smart kettles with larger capacity and enhanced features
  • CHART 5 Xiaomi Upgrades Top-Selling Smart Kettle with Larger Capacity and Enhanced Features
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
  • CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 9 "Listening Marketing" Brings Haier Huge Success in the Multi-drum Race
  • CHART 10 Analyst Insight
  • CHART 11 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in China 2025
  • CHART 14 Key Insights on Consumers in China 2025
  • CHART 15 Consumer Landscape in China 2025
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
  • Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Government subsidies drive sales despite economic challenges
  • Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
  • Smart and AI-powered appliances revolutionise consumer appliances
WHAT’S NEXT?
  • Companies implement different strategies to avoid the anticipated volume decline
  • Personal care appliances will continue to dominate, and dishwashers set to perform well
  • AI's evolution from gimmick to essential utility and embodied intelligence
  • Consumer rationalisation and the rise of niche appliances
COMPETITIVE LANDSCAPE
  • Midea, Haier and Gree lead with scale and innovation
  • Innovation and ecosystems reshape the competition in consumer appliances
  • Opportunities by leveraging core capabilities and adopting consumer-first strategies
  • Haier's "listening marketing" revolutionises research and development through co-creation
CHANNELS
  • Retail e-commerce dominates with fast delivery and installation
  • Omnichannel strategies are emerging as key to success
PRODUCTS
  • Convenience and customisation drive innovative product designs
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources