+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Vacuum Cleaners in Brazil

  • PDF Icon

    Report

  • 25 Pages
  • December 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1541836
Vacuum cleaners in Brazil demonstrated resilience in 2025, with growth in both volume and value terms, driven by the positive performance of stick and robotic vacuum cleaners. Despite a negative consumer confidence index, sales grew, supported by a steady increase in the median disposable income per household. The rising urban population in Brazil also continued to support demand for vacuum cleaners.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vacuum Cleaners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth in vacuum cleaners is driven by stick and robotic models, and urban growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Vacuum cleaners grows, due to rising disposable incomes, premiumisation, and urbanisation
  • Standard vacuum cleaners remains dominant despite growth for robotic vacuum cleaners
  • CHART 2 Traditional Cylinder Vacuum Cleaners Maintain Popularity Due to Price Convenience
  • Segmented consumer focus drives growth
  • CHART 3 Dyson Bets on Higher-End Consumers to Increase Local Brand Awareness
WHAT’S NEXT?
  • Growth set to continue as disposable incomes rise and urbanisation is ongoing
  • CHART 4 Analyst Insight
  • Standard vacuum cleaners will remain dominant despite growth for robotic vacuum cleaners
  • CHART 5 Electrolux Bets on Stick Vacuum Cleaners to Retain Consumers
  • Price competition and consumer uncertainty expected to drive trends
COMPETITIVE LANDSCAPE
  • Britânia and Electrolux lead with diverse product offerings
  • Stability in 2025, but opportunities remain, and the competition will become fiercer
CHANNELS
  • Offline retailers dominate vacuum cleaners in Brazil
  • Retail e-commerce has significant penetration in vacuum cleaners, demanding adaptation
PRODUCTS
  • Electrolux drives innovation with diverse product offerings
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
  • CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Brazil 2025
  • CHART 14 Key Insights on Consumers in Brazil 2025
  • CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
  • Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stable growth driven by brand competition and consumer awareness
  • Refrigeration appliances dominates major appliances, personal care appliances small appliances
  • Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
  • Striking a balance between attracting consumers with lower prices and maintaining quality
  • LG and Electrolux will contribute to growth through local production
  • Dishwashers set to lead growth in major appliances due to low penetration
  • Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
  • Midea and Britânia maintain their leading positions through strategic investments
  • Companies respond to the threat from the rising number of Asian brands
  • Strategic partnerships and localisation drive growth
CHANNELS
  • Offline retailers remain dominant despite retail e-commerce growth
  • E-commerce platforms drive sales in remote regions
PRODUCTS
  • Price-convenient innovations attract mainstream consumers and bigger families
  • Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources