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Baked Goods in Tunisia

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    Report

  • 21 Pages
  • January 2026
  • Region: Tunisia
  • Euromonitor International
  • ID: 1542305
Unpackaged leavened bread from small artisanal players continued to dominate baked goods and continued to be Tunisia’s most important staple. Within bread, also, there is a growing offerings of healthier offerings, such as with address grains or less sugar.

This Baked Goods in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Unpackaged leavened bread accounts for most value sales
INDUSTRY PERFORMANCE
  • Muted volume growth
  • Dessert mixes gain most value share
WHAT’S NEXT
  • Continuing growth over forecast period
  • Focus on a healthier positioning
  • Technological advancements improve efficiencies
COMPETITIVE LANDSCAPE
  • Some consolidation in 2025
  • Société Le Boulanger gains most value share
CHANNELS
  • Small local grocers continue to lead distribution
  • Discounters gain most value share
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTSSTAPLE FOODS IN TUNISIA
EXECUTIVE SUMMARY
  • Old reliables continue to be popular
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest volume growth as inflations slow
  • Rising health consciousness has growing influence
  • Less mature segments register higher value growth
WHAT’S NEXT?
  • Further growth over forecast period
  • Innovation way to stand out from crowd
  • Growing demand for healthier options
COMPETITIVE LANDSCAPE
  • ManarThon SA benefits from attractive prices and wide distribution
  • Competitive landscape increasingly fragmented
CHANNELS
  • Small local grocers continue to dominate
  • Discounters gain most value share
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources