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Charge Cards in Thailand

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    Report

  • 29 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 1572752
Charge cards saw a positive performance in Thailand in 2025, in both terms of transaction values and cards in circulation. This performance was driven by steady demand for charge cards among affluent consumers and business clients, who value premium privileges and flexible payment terms.

This Charge Card Transactions in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Charge Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • An overall positive performance for charge cards, driven by steady demand from affluent consumers and business clients
INDUSTRY PERFORMANCE
  • Personal charge cards remain popular with high-income consumers and entrepreneurs
  • AMEX expands membership benefits for high-end card users
WHAT’S NEXT?
  • Charge card transactions will continue to be supported by travel, tourism, hospitality, and luxury-focussed industries
  • Expansion of commercial charge card usage expected among SMEs
  • A continued focus on premium experiences and lifestyle positioning
COMPETITIVE LANDSCAPE
  • AMEX remains the only charge card player in Thailand
  • Local and regional banks seek to introduce hybrid commercial charge solutions
CATEGORY DATA
  • Table 1 Charge Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Charge Cards Transactions 2020-2025
  • Table 3 Charge Cards in Circulation: % Growth 2020-2025
  • Table 4 Charge Cards Transactions: % Growth 2020-2025
  • Table 5 Commercial Charge Cards: Number of Cards in Circulation 2020-2025
  • Table 6 Commercial Charge Cards Transactions 2020-2025
  • Table 7 Commercial Charge Cards in Circulation: % Growth 2020-2025
  • Table 8 Commercial Charge Cards Transactions: % Growth 2020-2025
  • Table 9 Personal Charge Cards: Number of Cards in Circulation 2020-2025
  • Table 10 Personal Charge Cards Transactions 2020-2025
  • Table 11 Personal Charge Cards in Circulation: % Growth 2020-2025
  • Table 12 Personal Charge Cards Transactions: % Growth 2020-2025
  • Table 13 Charge Cards: Number of Cards by Issuer 2020-2024
  • Table 14 Charge Cards: Number of Cards by Operator 2020-2024
  • Table 15 Charge Cards Payment Transaction Value by Issuer 2020-2024
  • Table 16 Charge Cards Payment Transaction Value by Operator 2020-2024
  • Table 17 Commercial Charge Cards: Number of Cards by Issuer 2020-2024
  • Table 18 Commercial Charge Cards: Number of Cards by Operator 2020-2024
  • Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2020-2024
  • Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2020-2024
  • Table 21 Personal Charge Cards: Number of Cards by Issuer 2020-2024
  • Table 22 Personal Charge Cards: Number of Cards by Operator 2020-2024
  • Table 23 Personal Charge Cards Transaction Value by Issuer 2020-2024
  • Table 24 Personal Charge Cards Transaction Value by Operator 2020-2024
  • Table 25 Forecast Charge Cards: Number of Cards in Circulation 2025-2030
  • Table 26 Forecast Charge Cards Transactions 2025-2030
  • Table 27 Forecast Charge Cards in Circulation: % Growth 2025-2030
  • Table 28 Forecast Charge Cards Transactions: % Growth 2025-2030
  • Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2025-2030
  • Table 30 Forecast Commercial Charge Cards Transactions 2025-2030
  • Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2025-2030
  • Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2025-2030
  • Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2025-2030
  • Table 34 Forecast Personal Charge Cards Transactions 2025-2030
  • Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2025-2030
  • Table 36 Forecast Personal Charge Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN THAILAND
EXECUTIVE SUMMARY
  • Financial cards and payments enter a phase of strategic transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Cards in circulation show small positive growth, supported by issuer-led digital initiatives
  • Expansion of multi-functional digital cards continues
  • Integration of mobile and proximity payments in Thai consumers’ everyday life
WHAT’S NEXT?
  • Cards in circulation will continue to rise in line with digitisation
  • Established issuers will expand co-branded and multi-functional cards
  • Convergence of cards, wallets, and mobile platforms will drive higher transaction frequency
COMPETITIVE LANDSCAPE
  • Kasikorn Bank, Bank of Ayudhya, and Krungthai Card Public leverage digital ecosystems and strategic partnerships
  • Bank of Ayudhya (Krungsri) and Kasikorn Bank (KBank) benefit from agility in digital innovation
  • Emerging fintech operator Rabbit LINE Pay (LINE Pay) as a rising star
MARKET INDICATORS
  • Table 37 Number of POS Terminals: Units 2020-2025
  • Table 38 Number of ATMs: Units 2020-2025
  • Table 39 Value Lost to Fraud 2020-2025
  • Table 40 Card Expenditure by Location 2025
  • Table 41 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 42 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 43 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 44 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 45 Financial Cards Transactions by Category: Value 2020-2025
  • Table 46 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 47 Consumer Payments by Category: Value 2020-2025
  • Table 48 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 49 M-Commerce by Category: Value 2020-2025
  • Table 50 M-Commerce by Category: % Value Growth 2020-2025
  • Table 51 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 52 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 53 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 54 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 55 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 56 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 57 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 58 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 59 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 60 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 61 Forecast M-Commerce by Category: Value 2025-2030
  • Table 62 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources