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Debit Cards in Thailand

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    Report

  • 24 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 1572795
The number of debit cards in circulation showed a small decline in Thailand in 2025, due to consumer caution about opening new bank accounts, tighter issuance processes by banks, and increasing competition from mobile payment options. Meanwhile, transaction values rose thanks to integration with digital wallets and commercial use.

This Debit Card Transactions in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Debit Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Transactions rise due to digital wallet integration while card issuance falls due to consumer caution
INDUSTRY PERFORMANCE
  • Cards in circulation fall due to consumer caution, tighter issuance processes, and competition from mobile payment options
  • Transactions increase, thanks to integration of debit cards with mobile wallets and commercial use
WHAT’S NEXT?
  • Transactions set to rise, despite lower issuance of cards
  • Restricted household budgets and macro sensitivity will result in more high-frequency small transactions
  • Debit cards will become the backbone of everyday digital ecosystems over the forecast period
COMPETITIVE LANDSCAPE
  • Visa maintains place as the leading operator in debit cards
  • Government Savings Bank, China UnionPay, and Mastercard benefit from targeted strategies
CATEGORY DATA
  • Table 1 Debit Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Debit Cards Transactions 2020-2025
  • Table 3 Debit Cards in Circulation: % Growth 2020-2025
  • Table 4 Debit Cards Transactions: % Growth 2020-2025
  • Table 5 Debit Cards: Number of Cards by Issuer 2020-2024
  • Table 6 Debit Cards: Number of Cards by Operator 2020-2024
  • Table 7 Debit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 8 Debit Cards Payment Transaction Value by Operator 2020-2024
  • Table 9 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
  • Table 10 Forecast Debit Cards Transactions 2025-2030
  • Table 11 Forecast Debit Cards in Circulation: % Growth 2025-2030
  • Table 12 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN THAILAND
EXECUTIVE SUMMARY
  • Financial cards and payments enter a phase of strategic transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Cards in circulation show small positive growth, supported by issuer-led digital initiatives
  • Expansion of multi-functional digital cards continues
  • Integration of mobile and proximity payments in Thai consumers’ everyday life
WHAT’S NEXT?
  • Cards in circulation will continue to rise in line with digitisation
  • Established issuers will expand co-branded and multi-functional cards
  • Convergence of cards, wallets, and mobile platforms will drive higher transaction frequency
COMPETITIVE LANDSCAPE
  • Kasikorn Bank, Bank of Ayudhya, and Krungthai Card Public leverage digital ecosystems and strategic partnerships
  • Bank of Ayudhya (Krungsri) and Kasikorn Bank (KBank) benefit from agility in digital innovation
  • Emerging fintech operator Rabbit LINE Pay (LINE Pay) as a rising star
MARKET INDICATORS
  • Table 13 Number of POS Terminals: Units 2020-2025
  • Table 14 Number of ATMs: Units 2020-2025
  • Table 15 Value Lost to Fraud 2020-2025
  • Table 16 Card Expenditure by Location 2025
  • Table 17 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 18 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 19 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 20 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 21 Financial Cards Transactions by Category: Value 2020-2025
  • Table 22 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 23 Consumer Payments by Category: Value 2020-2025
  • Table 24 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 25 M-Commerce by Category: Value 2020-2025
  • Table 26 M-Commerce by Category: % Value Growth 2020-2025
  • Table 27 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 28 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 29 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 32 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 33 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 34 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 35 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 36 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 37 Forecast M-Commerce by Category: Value 2025-2030
  • Table 38 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources