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Herbal/Traditional Products in Estonia

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    Report

  • 22 Pages
  • September 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 1572875
Rising demand for herbal/traditional products in Estonia in 2025 was buoyed by a practical “self-care first” mindset and a continued preference for gentler, plant-based options when treating common ailments. A heavier cold/flu season and a noticeable allergy cycle kept households replenishing herbal cough and cold lines, while pharmacists’ recommendations and strong in-store visibility sustained trust.

The Herbal/Traditional Products in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Continued preference for gentler, plant-based options for common ailments
  • Bionorica SE benefits from pharmacists’ recommendations
  • E-commerce growth propelled by stong promotions and convenience
PROSPECTS AND OPPORTUNITIES
  • “Natural-first” self-care minset ensures further growth
  • Expanding role of e-commerce
  • Influence of wellness, compliance and sustainability trends
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources