Personal Care Appliances in Japan

Personal care appliances is experiencing a significant shift towards premiumisation in Japan, driven by consumers' willingness to invest in health and beauty. Despite a 1% decline in retail volume to 29.8 million units in 2025 personal care appliances saw growth in value sales. The average unit price of hair dryers doubled over the 10 years from 2014 to 2024, with brands like Panasonic introducing new value propositions such as the Nanocare Ultimate hair dryer, priced over JPY80,000.

This Personal Care Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Care Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.