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Store Cards in Austria

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    Report

  • 17 Pages
  • July 2025
  • Region: Austria
  • Euromonitor International
  • ID: 1573040
Store cards have never played a major role in Austria and will remain a niche market, with a downward trend also seen in 2024. Most consumers in Austria are unfamiliar with store cards, they fear hidden costs with every additional payment method, and the usage of revolving credit in payment cards is generally uncommon in favour of overdraft facilities.

The Store Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Store Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Clear trend towards negligibility continues for store cards
  • Decline driven by obsoletion store card programmes
  • Merchants gradually lose interest in store cards, with only a small number remaining
PROSPECTS AND OPPORTUNITIES
  • No help in sight for store cards
  • Increasing dominance of debit cards could potentially help store cards, in a very optimistic scenario
  • Consumer trends are clearly moving away from store cards
CATEGORY DATA
  • Table 1 Store Cards: Number of Cards in Circulation 2019-2024
  • Table 2 Store Cards Transactions 2019-2024
  • Table 3 Store Cards in Circulation: % Growth 2019-2024
  • Table 4 Store Cards Transactions: % Growth 2019-2024
  • Table 5 Store Cards: Number of Cards by Issuer 2019-2023
  • Table 6 Store Cards: Payment Transaction Value by Issuer 2019-2023
  • Table 7 Forecast Store Cards: Number of Cards in Circulation 2024-2029
  • Table 8 Forecast Store Cards Transactions 2024-2029
  • Table 9 Forecast Store Cards in Circulation: % Growth 2024-2029
  • Table 10 Forecast Store Cards Transactions: % Growth 2024-2029
FINANCIAL CARDS AND PAYMENTS IN AUSTRIA
EXECUTIVE SUMMARY
  • Financial cards and payments in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 11 Number of POS Terminals: Units 2019-2024
  • Table 12 Number of ATMs: Units 2019-2024
  • Table 13 Value Lost to Fraud 2019-2024
  • Table 14 Card Expenditure by Location 2024
  • Table 15 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
  • Table 16 Domestic versus Foreign Spend 2024
MARKET DATA
  • Table 17 Financial Cards by Category: Number of Cards in Circulation 2019-2024
  • Table 18 Financial Cards by Category: Number of Accounts 2019-2024
  • Table 19 Financial Cards Transactions by Category: Value 2019-2024
  • Table 20 Financial Cards by Category: Number of Transactions 2019-2024
  • Table 21 Consumer Payments by Category: Value 2019-2024
  • Table 22 Consumer Payments by Category: Number of Transactions 2019-2024
  • Table 23 M-Commerce by Category: Value 2019-2024
  • Table 24 M-Commerce by Category: % Value Growth 2019-2024
  • Table 25 Financial Cards: Number of Cards by Issuer 2019-2023
  • Table 26 Financial Cards: Number of Cards by Operator 2019-2023
  • Table 27 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
  • Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
  • Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
  • Table 30 Forecast Financial Cards by Category: Number of Accounts 2024-2029
  • Table 31 Forecast Financial Cards Transactions by Category: Value 2024-2029
  • Table 32 Forecast Financial Cards by Category: Number of Transactions 2024-2029
  • Table 33 Forecast Consumer Payments by Category: Value 2024-2029
  • Table 34 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
  • Table 35 Forecast M-Commerce by Category: Value 2024-2029
  • Table 36 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources