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Store Cards in Thailand

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    Report

  • 24 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 1573044
Store cards saw a positive performance in Thailand in 2025, in both transaction value terms and in numbers of cards in circulation. However, this growth is fairly modest and is mostly supported by “Virtual Membership”, while traditional physical cards are expected to be phased out.

This Store Card Transactions in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Store Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • A positive, albeit modest, performance for store cards, supported by “Virtual Membership”
INDUSTRY PERFORMANCE
  • Transition from physical to virtual cards continues
  • Transaction values encouraged by personalised offers and gamification
WHAT’S NEXT?
  • Growth drivers will be aligned with the ongoing transition from physical to virtual cards
  • Growth of loyalty ecosystem will ensure emotional and transactional lock-in
  • Maintaining customer trust in data handling and privacy will be key to success
COMPETITIVE LANDSCAPE
  • Home Product Center remains the most significant player in store cards
  • Digitisation remains key for all players in store cards
CATEGORY DATA
  • Table 1 Store Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Store Cards Transactions 2020-2025
  • Table 3 Store Cards in Circulation: % Growth 2020-2025
  • Table 4 Store Cards Transactions: % Growth 2020-2025
  • Table 5 Store Cards: Number of Cards by Issuer 2020-2024
  • Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
  • Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
  • Table 8 Forecast Store Cards Transactions 2025-2030
  • Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
  • Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN THAILAND
EXECUTIVE SUMMARY
  • Financial cards and payments enter a phase of strategic transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Cards in circulation show small positive growth, supported by issuer-led digital initiatives
  • Expansion of multi-functional digital cards continues
  • Integration of mobile and proximity payments in Thai consumers’ everyday life
WHAT’S NEXT?
  • Cards in circulation will continue to rise in line with digitisation
  • Established issuers will expand co-branded and multi-functional cards
  • Convergence of cards, wallets, and mobile platforms will drive higher transaction frequency
COMPETITIVE LANDSCAPE
  • Kasikorn Bank, Bank of Ayudhya, and Krungthai Card Public leverage digital ecosystems and strategic partnerships
  • Bank of Ayudhya (Krungsri) and Kasikorn Bank (KBank) benefit from agility in digital innovation
  • Emerging fintech operator Rabbit LINE Pay (LINE Pay) as a rising star
MARKET INDICATORS
  • Table 11 Number of POS Terminals: Units 2020-2025
  • Table 12 Number of ATMs: Units 2020-2025
  • Table 13 Value Lost to Fraud 2020-2025
  • Table 14 Card Expenditure by Location 2025
  • Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 18 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 19 Financial Cards Transactions by Category: Value 2020-2025
  • Table 20 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 21 Consumer Payments by Category: Value 2020-2025
  • Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 23 M-Commerce by Category: Value 2020-2025
  • Table 24 M-Commerce by Category: % Value Growth 2020-2025
  • Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 26 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 33 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 35 Forecast M-Commerce by Category: Value 2025-2030
  • Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources