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Alcoholic Drinks Packaging in the US

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    Report

  • 11 Pages
  • October 2025
  • Region: United States
  • Euromonitor International
  • ID: 1576336
Alcoholic drinks packaging retail unit volumes recorded a 1% decline in the US in 2024. Driven by a combination of shifting consumer habits and growing health consciousness among the younger generation, who are choosing to drink less or abstain entirely due to concerns about the long-term effects of alcohol, the industry is witnessing significant changes.

This Alcoholic Drinks Packaging in USA report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Alcoholic drinks packaging volumes contract in the US as wellness takes priority
  • Metal beverage cans lead packaging in beer and RTDs, glass still dominant in wine
  • QR codes reshape alcohol packaging in the US, driven by inclusivity and digital engagement
PROSPECTS AND OPPORTUNITIES
  • Aluminium is driving alcohol packaging demand as sustainability and tariffs converge in the US market
  • Smaller brewers struggle to adapt as packaging volumes grow through non-alcoholic categories
DISCLAIMER