Microwaves in Australia

Microwaves in Australia demonstrated a rise in demand in 2025, driven by consumers' focus on affordability and healthy cooking options. Despite negative consumer sentiment, retail volume sales grew by 1%, while retail value sales increased by 3%, indicating a willingness to pay more for advanced features. Freestanding microwaves dominated sales, but the built-in format recorded a higher growth rate.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Microwaves market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.