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Microwaves in South Korea

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    Report

  • 25 Pages
  • February 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 1576493
The microwaves market in South Korea experienced a mixed performance in 2025, with a decline in retail volume but at a slower rate compared to previous years, at approximately 2%. Despite economic uncertainty, the market saw value growth driven by a shift towards higher-priced, multi-functional products. The trend towards multi-functionality and compact design was significant, with local consumers opting for all-in-one appliances that combine microwave functions with other cooking features.

This Microwaves in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising incomes support demand for premium multi-functional microwaves
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Brands attract South Korean consumers through localised features and functions
  • Multi-functional appliances drive value growth in compact kitchens
  • CHART 2 Jenniferoom Launches 4-In-1 Mini Steam Oven Toaster for Compact Living
  • Compact models win singles while Cuchen bets on big families
  • CHART 3 Cuchen Launches Large-Capacity Microwave Ovens of 23L and 25L
WHAT’S NEXT?
  • Consumers to drive demand for premium multifunctional microwaves
  • Segmented strategies will define the future of kitchen appliances
  • CHART 4 Analyst Insight
  • AI and connectivity are setting the new standard for microwaves
COMPETITIVE LANDSCAPE
  • Cuckoo and Samsung maintain leads through innovation and localisation
  • Emerging low-cost brands gain traction through value-for-money strategy
CHANNELS
  • E-commerce dominates sales with convenience and competitive pricing
  • Physical stores stay relevant for premium appliance buyers
PRODUCTS
  • Cuisinart introduces multi-functional steam air fryer for premium market
  • CHART 5 Cuisinart Launches Steam Air Fryer Oven Tailored to South Korean Market
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Samsung Launches Infinite AI Combo, All-In-One Washer-Dryer with a Smart Home Hub
  • CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 10 LG Electronics Launches AI-Powered Whisen Air Conditioner with Radar Sensor
  • CHART 11 LG Electronics to Launch Built-In and Dual-Steam Robot Vacuum Cleaner
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in South Korea 2025
  • CHART 14 Key Insights on Consumers in South Korea 2025
  • CHART 15 Consumer Landscape in South Korea 2025
CONSUMER APPLIANCES IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Smart technologies and premiumisation lead market transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • AI technology transforms appliances into proactive home management assistants
  • Samsung boosts sales with multi-functional appliances
  • Premium appliances blend luxury with cutting-edge technology
WHAT’S NEXT?
  • AI at the centre of smart home ecosystem
  • Appliance-as-a-service creates new revenue streams
  • Urban living drives demand for customisable high-end appliances
COMPETITIVE LANDSCAPE
  • Samsung and LG maintain dominance through innovation
  • Robot vacuum surge fuels competition beyond South Korea’s leaders
  • Navien magic enters market with ambitious expansion plan
CHANNELS
  • Influencers drive e-commerce growth in small appliances
  • Appliances and electronics specialists maintain strong offline presence
  • Social commerce emerges as a powerful e-commerce driver
PRODUCTS
  • AI Technology from LG Electronics reduces houshold burdens and enhances convenience
  • Premium robot vacuums integrate seamlessly into home interiors
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources