Personal Care Appliances in Australia

Personal care appliances in Australia experienced stable growth in 2025, driven by social media influence and consumer demand for personalised products. With a retail volume of 7.4 million units, hair care appliances dominated demand, while body shavers saw dynamic growth. The category is expected to continue growing over the forecast period. To succeed, brands must focus on innovation, credible storytelling, and practical improvements, such as multifunctionality and sustainability.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Care Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.