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Vacuum Cleaners in Australia

  • ID: 1576564
  • Report
  • December 2019
  • Region: Australia
  • 37 pages
  • Euromonitor International
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The consumer trend towards convenient models with multifunctional capabilities is very much present in vacuum cleaners and is driving a continuous change in consumer preferences between different vacuum cleaner formats. Stick and robotic models were therefore the only types recording positive growth in vacuum cleaners in 2019. Stick vacuum cleaners were cannibalising sales from upright and cylinder vacuum cleaners.

The Vacuum Cleaners in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vacuum Cleaners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vacuum Cleaners in Australia

List of Contents and Tables

HEADLINES

PROSPECTS
  • Only stick and robotic vacuum cleaners were growing at the end of the review period
  • Falling unit prices will make robotic vacuum cleaners more affordable
  • Innovation will remain a key driver of growth over the forecast period
COMPETITIVE LANDSCAPE
  • Dyson continues to strengthen its leadership
  • Godfreys continues to experience a declining share in vacuum cleaners
  • Robotic vacuum cleaners leader Brand Developers boosts its share in the category in 2019
CATEGORY DATA
  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Consumer appliances sees a slight slowdown in its volume sales growth
  • Multifunctionality greatly appreciated by consumers
  • Australians welcome innovations
  • Private label presence headed up by Wesfarmers and Woolworths
  • Positive outlook for consumer appliances in Australia
MARKET INDICATORS
  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
  • Table 17 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 18 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 20 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 25 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 26 Sales of Small Appliances by Category: Value 2014-2019
  • Table 27 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 28 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 29 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 30 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 31 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 32 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 33 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 34 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 36 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 43 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 44 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
  • Summary 1 Research Sources
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