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Vacuum Cleaners in Australia

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    Report

  • 25 Pages
  • December 2025
  • Region: Australia
  • Euromonitor International
  • ID: 1576564
Vacuum cleaners in Australia experienced modest retail volume growth in 2025, while higher value growth was driven by the increasing demand for cordless stick and robotic vacuum cleaners. The category is expected to experience further increases over the forecast period, driven by the recovery in the real estate market and the construction sector.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vacuum Cleaners market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for cordless and robotic vacuum cleaners
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Demand for advanced vacuum formats sustains higher value growth
  • Need for convenience drives demand for robotic vacuum cleaners
  • Technological innovation drives premiumisation in vacuum cleaners
WHAT’S NEXT?
  • Consumers prioritise automation to enhance home cleaning efficiency
  • CHART 2 Analyst Insight
  • Customisation emerges as a key factor in product selection
  • Robotic vacuum cleaners set to outperform category driven by desire for smart features
COMPETITIVE LANDSCAPE
  • Top players retain dominance as challengers disrupt with smart innovations
  • Dyson maintains leadership due to brand equity
  • Roborock accelerates competition in robotic vacuum cleaners through innovation
CHANNELS
  • Specialist retailers retain channel leadership
  • E-commerce gains momentum in a hybrid landscape
PRODUCTS
  • Cordless power and AI integration redefine everyday cleaning
  • Segmented innovation targets pet owners and urban lifestyles
  • CHART 3 Roborock Targets Pet Owners With Saros 10R Robotic Vacuum Cleaner
  • Smart automation and self-maintenance lead the next wave
  • CHART 4 Roborock Launch Supports Shift Towards Smart and AI-Powered Devices
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 8 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
  • CHART 9 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
  • CHART 10 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Australia 2025
  • CHART 13 Key Insights on Consumers in Australia 2025
  • CHART 14 Consumer Landscape in Australia 2025
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
  • How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Australians seek value, innovation and energy-efficient appliances
  • Air treatment products continues to make gains, driven by health and wellness concerns
  • Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
  • Australians will continue to prioritise innovative appliances offering long-term value
  • Refrigeration appliances and air treatment products to see further growth
  • Australians to become increasingly discerning in their purchasing decisions
COMPETITIVE LANDSCAPE
  • Leading brands sustain share through innovation
  • Strong performance by Dyson as it continues to focus on new launches
CHANNELS
  • Appliances and electronics specialists leads distribution through expertise
  • E-commerce gains influence in product discovery and price comparison
PRODUCTS
  • Miele and Panasonic drive innovation with eco-friendly designs
  • Roborock revolutionises cleaning with automation and convenience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources