Total home care packaging unit volumes in Poland recorded 4% growth in 2024, driven by the sustained consumer focus on hygiene, ongoing household cleaning routines and rising demand for convenient, ready-to-use products. Categories such as liquid detergents, multi-purpose cleaners, toilet care and air fresheners continued to perform well, supported by established brands like Vizir, Persil, Domestos, Cif, Ambi Pur and Air Wick.
This Home Care Packaging in Poland report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home Care Packaging in Poland report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Growing total home care packaging volumes in Poland, supported by key categories and brands
- Poland’s home care packaging innovation focuses on larger, value-driven pack sizes
- HDPE bottles lead home care packaging in Poland, driven by their durability
- Favourable macroeconomic trends expected to support packaging volume growth
- Folding cartons are expected to grow steadily, driven by demand in key categories
