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Baked Goods in Nigeria

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    Report

  • 22 Pages
  • November 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 1607115
Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat supply and prices, additional factors have spurred high inflation rates, following the already high inflation seen in 2022. Depreciation of the local currency significantly affected the prices of goods in Nigeria over the review period.

The Baked Goods in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BAKED GOODS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation and rising wheat prices lead to volume decline in 2023
  • Bread struggles as average unit price rises by almost 50%
  • All categories suffer as local consumers seek affordable substitutes
PROSPECTS AND OPPORTUNITIES
  • Category growth is expected as the economy improves
  • Packaged baked goods set to perform better than unpackaged products
  • Bread and pastries will continue driving overall growth as modern grocery retailers boost competition
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 2 Sales of Baked Goods by Category: Value 2018-2023
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 5 Sales of Pastries by Type: % Value 2018-2023
  • Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 14 Sales of Staple Foods by Category: Value 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources