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Baked Goods in Saudi Arabia

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    Report

  • 22 Pages
  • November 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 1607116
Sales of baked goods continue to see healthy growth in 2025. This remains largely fuelled by the prominent role that flat bread plays in most mealtimes, as well as its inclusion in school lunchboxes. Supermarkets remains central to the sale of baked goods with a broad offering of fresh and packaged products, but e-commerce is showing potential with improved infrastructure.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bread remains at the heart of most family meals
  • Fresh flat bread remains at the heart of Saudi mealtimes despite financial pressures
  • Unpackaged flat bread the clear winner
WHAT’S NEXT?
  • Steady growth set to be led by fresh bread and a wider choice of products
  • Simpler recipes and more use of wholegrains as consumers look for healthier options
  • Improved planning should help reduce waste
COMPETITIVE LANDSCAPE
  • Artisanal dominates baked goods
  • Deemah finding success with its packaged cakes
CHANNELS
  • Supermarkets remains the key distribution channel thanks to its broad offer
  • Retail e-commerce making inroads as services improve
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sales see steady growth with little change in consumer purchasing behaviour
  • Value remains the key consideration in many purchasing decisions
  • Saudisation policy favouring local production
WHAT’S NEXT?
  • Key staples will remain at the heart of the market
  • Competition set to intensify as the market evolves
  • Distribution landscape shifting towards an omnichannel approach
COMPETITIVE LANDSCAPE
  • Artisanal baked goods lead the market
  • Competition remains lively as players invest in production improvements and marketing
CHANNELS
  • Supermarkets and hypermarkets dominate sales
  • Discounters and e-commerce carving out a share in the market
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources