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Baked Goods in Singapore

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    Report

  • 25 Pages
  • November 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 1607117
Retail current value sales continue to outpace retail volume sales in growth terms in baked goods in Singapore in 2025. This reflects the shift in consumer behaviour toward premium, indulgence and healthier options under the umbrella of higher-value purchases, rather than a strong increase in consumption. This is bringing strong new product developments that cater to this demand.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation drives the category
INDUSTRY PERFORMANCE
  • Bread remains a versatile, essential item in local households
  • Fresh, premium demand spurs shift to unpackaged cakes
WHAT’S NEXT?
  • Urban lifestyles favour on-the-go options
  • Health and wellness to drive reformulations and new product launches
  • Foodservice is predicted to remain a cornerstone of baked goods
COMPETITIVE LANDSCAPE
  • Gardenia Foods continues to lead through its strength in leavened bread
  • Lotte Choco Pie fits with indulgence and convenience trends to gain momentum
CHANNELS
  • Food specialists dominate distribution with fresh, premium baked goods offers
  • Vibrant bakery café scene provides fertile ground for new and exciting offerings
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SINGAPORE
EXECUTIVE SUMMARY
  • Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Dried pasta and muesli and granola see the highest growth in retail value sales
  • Premiumisation and flavour profiles stimulate baked goods and instant noodles
  • Convenience underpins new launches in baked goods and frozen processed poultry
WHAT’S NEXT?
  • State support and new entries offer growth opportunities
  • New offerings to cater to an increasingly health-conscious consumer base
  • The foodservice tie-up is expected to remain a key strategy
COMPETITIVE LANDSCAPE
  • PSC Corp leverages strength in tofu to lead staple foods
  • Shift in dietary preferences boosts the performance of Weetabix’s Alpen
CHANNELS
  • Supermarkets develop through digitalisation, strategic partnerships and value propositions
  • Functionality, accessibility and safety improvements are behind e-commerce’s strong retail value sales growth
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources