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Breakfast Cereals in Argentina

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    Report

  • 21 Pages
  • November 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 1607198
Breakfast cereals in Argentina recorded a modest improvement in 2025, supported by stabilising inflation and a gradual recovery in disposable incomes. Consumers regained some purchasing power following years of economic turbulence, and the overall macroeconomic environment became more predictable. However, this recovery was uneven, and consumption volumes remained almost flat, showing that the category had yet to return to pre-crisis levels.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic stabilisation supports only a mild rebound in breakfast cereals
INDUSTRY PERFORMANCE
  • Economic recovery lifts healthier cereal segments while children’s cereals drag overall growth
  • Health-positioned cereals drive momentum as parents turn away from sugary options
WHAT’S NEXT?
  • Moderate growth expected as affordability and health trends shape demand
  • Health and wellness claims drive innovation and reshape category composition
  • Marketing restrictions under labelling law reshape product positioning
COMPETITIVE LANDSCAPE
  • Alimentos Granix and private label lead an increasingly value-driven category
  • Private label strengthens as Kellanova loses ground amid brand withdrawal
CHANNELS
  • Supermarkets and hypermarkets dominate cereal distribution
  • Hypermarkets face temporary slowdown but expected to recover over the forecast period
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ARGENTINA
EXECUTIVE SUMMARY
  • Fragile recovery slows growth despite easing inflation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Black label regulation prompts reformulation rather than volume loss
  • Private label and modern retail adjust after the end of price controls
  • Consumers maintain cautious spending habits despite stabilisation
WHAT’S NEXT?
  • Gradual recovery and volume growth expected as economy stabilises
  • Manufacturers focus on healthier reformulations and innovation
  • Channel rebalancing and e-commerce expansion
COMPETITIVE LANDSCAPE
  • Molinos Río de la Plata maintains leadership across diverse staples
  • Frozen specialists outperform amid shifting consumption
CHANNELS
  • Traditional grocers retain dominance amid narrowed price gaps
  • End of price controls reshapes channel dynamics
  • Wholesalers attract household shoppers through flexible formats
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources