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Breakfast Cereals in Egypt

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    Report

  • 22 Pages
  • November 2025
  • Region: Egypt
  • Euromonitor International
  • ID: 1607214
In 2025, value sales of breakfast cereals in Egypt rose mainly due to increased prices resulting from higher raw material costs, supply chain disruptions, and government fuel price hikes. However, overall sales volumes declined as consumers adapted to reduced affordability. Consumers responded by opting for smaller, lower-priced packs, prioritising value and essential items amid economic pressures.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices reshape demand for breakfast cereals in Egypt during 2025
INDUSTRY PERFORMANCE
  • Value sales of breakfast cereals increase due to rising input costs and economic pressures
  • Hot cereals drive value growth due to health trends, affordability, and social media influence
WHAT’S NEXT?
  • Sales of breakfast cereals are expected to rise due to stability, local brand growth, and consumer demand
  • Health-focused breakfast cereals are set to gain traction through fortified ingredients and transparency
  • Economic challenges will drive consumer demand for smaller, affordable cereal packs
COMPETITIVE LANDSCAPE
  • Mass Food Co leads breakfast cereals through strong local brand presence and diverse strategies
  • Sante Sp zoo increases its share through hot cereal growth and broad product innovation
CHANNELS
  • Small local grocers maintains its lead in breakfast cereal distribution due to convenience and accessibility
  • Retail e-commerce drives breakfast cereal growth through convenience and variety
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN EGYPT
EXECUTIVE SUMMARY
  • Rising prices and strategic shopping behaviours drive value growth in staple foods in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising price points drive double-digit value growth in staple food in 2025
  • Economic pressures influence consumer behaviour in Egypt during 2025
  • Price sensitivity and strategic shopping redefine consumer behaviour in 2025
WHAT’S NEXT?
  • Rising demand will be driven by positive demographics and urbanisation
  • Affordable, budget-friendly options are set to drive growth in staple foods
  • An increasingly competitive landscape is expected to support growth in staple foods
COMPETITIVE LANDSCAPE
  • Al Doha Co for Processing & Distribution extends its leadership in staple foods during 2025
  • Rich Food Industries leads growth through innovation and high-quality products
CHANNELS
  • Small local grocers lead distribution through personalised service
  • Retail e-commerce records the strongest growth while discounters gain traction through competitive pricing
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources