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Breakfast Cereals in Germany

  • ID: 1607218
  • Report
  • December 2019
  • Region: Germany
  • 20 pages
  • Euromonitor International
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Muesli and granola saw robust growth over the review period thanks to its image as a healthy option for breakfast and the growing range of crispy muesli offered by both brands and private label. However, the impact of these positive factors gradually faded towards the end of the review period, as the category reached a higher level of maturity and consumers became increasingly concerned regarding the high sugar content in some muesli brands.

The Breakfast Cereals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Muesli And Granola Ceases To Be Boosted By Health Halo And Embraces Sugar Reduction
  • Breakfast Eating Habits Shaped By On-The-Go Consumption
  • Hot Cereals Benefit From Naturally Healthy Image
  • Competitive Landscape
  • Cereal Partners Outperforms Kellogg By Targeting Teenagers And Young Adults Via Its Children's Brands
  • Dr August Oetker And Peter Kölln Benefit From Health Focus In Muesli And Granola And Hot Cereals Respectively
  • Mymuesli Adapts Its Strategy Due To More Challenging Environment
  • Category Data
  • Table 1 Sales Of Breakfast Cereals By Category: Volume 2014-2019
  • Table 2 Sales Of Breakfast Cereals By Category: Value 2014-2019
  • Table 3 Sales Of Breakfast Cereals By Category: % Volume Growth 2014-2019
  • Table 4 Sales Of Breakfast Cereals By Category: % Value Growth 2014-2019
  • Table 5 Nbo Company Shares Of Breakfast Cereals: % Value 2015-2019
  • Table 6 Lbn Brand Shares Of Breakfast Cereals: % Value 2016-2019
  • Table 7 Distribution Of Breakfast Cereals By Format: % Value 2014-2019
  • Table 8 Forecast Sales Of Breakfast Cereals By Category: Volume 2019-2024
  • Table 9 Forecast Sales Of Breakfast Cereals By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Breakfast Cereals By Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales Of Breakfast Cereals By Category: % Value Growth 2019-2024
  • Executive Summary
  • Low Overall Growth For Packaged Food Despite Premiumisation
  • Healthier Eating Trends: Sugar-Reduction And High Protein
  • Organic Packaged Food A Dynamic Niche For Premium Products
  • Animal Free Products: The Rise Of Dairy Alternatives And Meat Alternatives
  • Competitive Landscape: Dominance Of Private Label
  • Foodservice
  • Sales To Foodservice
  • Consumer Foodservice
  • Category Data
  • Table 12 Foodservice Sales Of Packaged Food By Category: Volume 2014-2019
  • Table 13 Foodservice Sales Of Packaged Food By Category: % Volume Growth 2014-2019
  • Table 14 Forecast Foodservice Sales Of Packaged Food By Category: Volume 2019-2024
  • Table 15 Forecast Foodservice Sales Of Packaged Food By Category: % Volume Growth 2019-2024
  • Market Data
  • Table 16 Sales Of Packaged Food By Category: Volume 2014-2019
  • Table 17 Sales Of Packaged Food By Category: Value 2014-2019
  • Table 18 Sales Of Packaged Food By Category: % Volume Growth 2014-2019
  • Table 19 Sales Of Packaged Food By Category: % Value Growth 2014-2019
  • Table 20 Gbo Company Shares Of Packaged Food: % Value 2015-2019
  • Table 21 Nbo Company Shares Of Packaged Food: % Value 2015-2019
  • Table 22 Lbn Brand Shares Of Packaged Food: % Value 2016-2019
  • Table 23 Penetration Of Private Label By Category: % Value 2014-2019
  • Table 24 Distribution Of Packaged Food By Format: % Value 2014-2019
  • Table 25 Distribution Of Packaged Food By Format And Category: % Value 2019
  • Table 26 Forecast Sales Of Packaged Food By Category: Volume 2019-2024
  • Table 27 Forecast Sales Of Packaged Food By Category: Value 2019-2024
  • Table 28 Forecast Sales Of Packaged Food By Category: % Volume Growth 2019-2024
  • Table 29 Forecast Sales Of Packaged Food By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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