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Breakfast Cereals in Lithuania

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    Report

  • 19 Pages
  • November 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 1607232
Demand for breakfast cereals in Lithuania is being driven primarily by convenience and evolving health preferences. Consumers increasingly favour options such as muesli and granola, supported by brands highlighting functional benefits like high fibre, reduced sugar, and added protein. Single-serve cup formats are further boosting demand, offering portability and portion control.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Breakfast cereals benefit from convenience trend amid demographic and health constraints
INDUSTRY PERFORMANCE
  • Convenience and health and wellness are key drivers of breakfast cereal choices
  • Children’s breakfast cereals sees fastest growth
WHAT’S NEXT
  • Modest growth amid ongoing challenges
  • Health and wellness will remain key driver
  • Private label offers potential
COMPETITIVE LANDSCAPE
  • Naujasis Nevežis continues to lead, thanks to wide product range
  • Galinta ir Partneriai registers rapid growth
CHANNELS
  • Supermarkets dominates sales
  • E-commerce continues to gain traction
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN LITHUANIA
EXECUTIVE SUMMARY
  • Stagnant demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Saturation and demographic stagnation constrain growth in staple goods
  • Indulgence and convenience drive consumer choices
  • Health awareness is on the rise
WHAT’S NEXT?
  • Limited momentum for mature market
  • Convenience will continue to shape consumption
  • Private label will show further expansion
COMPETITIVE LANDSCAPE
  • Biovela retains its lead, thanks to deep-rooted preference for processed meat
  • Divella gains traction through competitively-priced pasta offerings
  • Private label gains traction
CHANNELS
  • Supermarkets remains dominant channel
  • E-commerce benefits from growing demand for convenience
  • Foodservice faces ongoing challenges
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources