Breakfast Cereals in Malaysia

  • ID: 1607234
  • Report
  • Region: Malaysia
  • 31 pages
  • Euromonitor International
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Consumers choose to purchase breakfast cereals only during price promotions. The price hikes which occurred for all breakfast cereals limited consumers’ interest in purchasing more in 2017. Furthermore, high living costs lead consumers to have a limited budget to spend on breakfast cereals. As a result, consumers choose to replace cereals with other products for breakfast, such as packaged bread and instant noodles which cost less than breakfast cereals.

The Breakfast Cereals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BREAKFAST CEREALS IN MALAYSIA

List of Contents and Tables:
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Nestlé (m) Bhd in Packaged Food (malaysia)
  • Strategic Direction
  • Key Facts
  • Summary 1 Nestlé (M) Bhd: Key Facts
  • Summary 2 Nestlé (M) Bhd: Operational Indicators
  • Competitive Positioning
  • Summary 3 Nestlé (M) Bhd: Competitive Position 2017
  • Executive Summary
  • Unstable Living Costs Discourage Demand for Packaged Food
  • Price Hikes for Packaged Food Drive Shift in Consumers' Preferences
  • Players Run Marketing Events and Launch New Products To Gain Share
  • Grocery Retailers Switch Strategies To Retain Foothold
  • Packaged Food Is Predicted To Grow Positively Over the Forecast Period
  • Key Trends and Developments
  • Rising Inflation and Living Costs Discourage Consumption of Packaged Food
  • Packaging Innovation Stimulates Demand for Packaged Food
  • Players Leverage on Marketing Campaigns and New Products To Sustain Foothold
  • Packaged Food Players' Cross-category Product Diversification and Collaboration
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Penetration of Private Label by Category: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Sources
  • Summary 4 Research Sources
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