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Breakfast Cereals in Pakistan

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    Report

  • 19 Pages
  • December 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 1607239
One of the most interesting and influential background trends to emerge from the COVID-19 pandemic in Pakistan’s packaged food industry has been the shift in consumer attention towards healthier alternatives across numerous categories. This has been particularly noteworthy in breakfast cereals.

The Breakfast Cereals in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BREAKFAST CEREALS IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Local consumers shift towards more nutritious options in the wake of the COVID-19 pandemic
  • Inflation leads Pakistani consumers to seek out local breakfast cereal brands in 2022 while e-commerce gains ground
  • Children’s breakfast cereals gain popularity thanks to the convenience factor and better nutritional profiles
PROSPECTS AND OPPORTUNITIES
  • Key category players to look to capitalise on the rise of the health and wellness trend
  • Growing presence of breakfast cereals on retail shelves to support rising awareness
  • More diversity expected as new players and products enter the category and distribution widens
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
STAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
  • Staple foods in 2022: The big picture
  • Key trends in 2022
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2017-2022
  • Table 13 Sales of Staple Foods by Category: Value 2017-2022
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
  • Table 18 Distribution of Staple Foods by Format: % Value 2017-2022
  • Table 19 Forecast Sales of Staple Foods by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Staple Foods by Category: Value 2022-2027
  • Table 21 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources