Breakfast Cereals in Pakistan - Research and Markets

One of the most interesting and influential background trends to emerge from the COVID-19 pandemic in Pakistan’s packaged food industry has been the shift in consumer attention towards healthier alternatives across numerous categories. This has been particularly noteworthy in breakfast cereals.

The Breakfast Cereals in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Breakfast Cereals market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN PAKISTANKEY DATA FINDINGS

2022 DEVELOPMENTS

Local consumers shift towards more nutritious options in the wake of the COVID-19 pandemic
Inflation leads Pakistani consumers to seek out local breakfast cereal brands in 2022 while e-commerce gains ground
Children’s breakfast cereals gain popularity thanks to the convenience factor and better nutritional profiles

PROSPECTS AND OPPORTUNITIES

Key category players to look to capitalise on the rise of the health and wellness trend
Growing presence of breakfast cereals on retail shelves to support rising awareness
More diversity expected as new players and products enter the category and distribution widens

CATEGORY DATA

Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027

STAPLE FOODS IN PAKISTAN

EXECUTIVE SUMMARY