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Breakfast Cereals in Slovenia

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    Report

  • 20 Pages
  • November 2025
  • Region: Slovenia
  • Euromonitor International
  • ID: 1607246
Breakfast cereals in Slovenia continue to benefit from their role as a convenient and versatile staple, appealing to both busy households and health-conscious consumers. Muesli and granola lead value growth, driven by demand for high-fibre, high-protein, and minimally processed options, while product innovation increasingly emphasises reduced sugar, wholegrains, and functional ingredients.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Breakfast cereals shows continued resilience, supported by nutritional innovation, versatility, and broad retail presence
INDUSTRY PERFORMANCE
  • Health-focused innovation drives growth
  • Muesli and granola leads growth
WHAT’S NEXT?
  • Versatility and central role in local diets will support steady growth
  • Health and wellness considerations will drive product innovation
  • Ethical awareness to fuel new offerings
COMPETITIVE LANDSCAPE
  • Nestlé doo maintains its leadership amid aggressive competition from private label
  • Sante exhibits strongest growth, albeit from low base
CHANNELS
  • Supermarkets remains leading channel
  • Non-grocery retail shows rapid expansion
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SLOVENIA
EXECUTIVE SUMMARY
  • Stable goods shows resilience despite consumer price consciousness
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Staple foods shows continued growth in 2025
  • Private label continues to gain ground
  • Shift towards local sourcing amid sustainability concerns
WHAT’S NEXT?
  • Premiumisation to drive gradual growth but consumers will remain price sensitive
  • Lifestyle trends will shape future strategies
  • Distribution channels will continue to evolve
COMPETITIVE LANDSCAPE
  • KRAS maintains leadership through heritage and innovation
  • Don Don leads growth through innovation, brand diversification, and regional expansion
CHANNELS
  • Supermarkets and hypermarkets face growing pressure from discounters
  • E-commerce continues to gain traction
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources