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Breakfast Cereals in the United Kingdom

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    Report

  • 25 Pages
  • November 2023
  • Region: United Kingdom
  • Euromonitor International
  • ID: 1607257
Breakfast cereals faced severe challenges from the economic and regulatory framework in 2022. On the one hand, the supply chain crisis, including the tight global supplies of raw materials due to the war in Ukraine, forced manufacturers and retailers to increase their prices.

The Breakfast Cereals in United Kingdom report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BREAKFAST CEREALS IN THE UNITED KINGDOMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Supply and regulatory pressures challenge retail volume sales
  • Private label expands its share, but trust sustains demand for branded products
  • Need for convenience drives innovation towards more practical packaging
PROSPECTS AND OPPORTUNITIES
  • HFSS regulation expected to drive consumers towards healthier breakfast cereals
  • Innovation set to focus on permissible indulgence
  • Manufacturers are increasingly communicating their sustainability commitments
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2018-2023
  • Table 2 Sales of Breakfast Cereals by Category: Value 2018-2023
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
STAPLE FOODS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 13 Sales of Staple Foods by Category: Value 2018-2023
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2018-2023
  • Table 19 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources