Chocolate Confectionery in Malaysia

In 2025, the Malaysian chocolate confectionery market is undergoing a shift towards premiumisation, driven by both consumer preferences and economic pressures. Malaysians are increasingly drawn to smaller, more indulgent chocolate formats that offer a sense of luxury without the guilt of overconsumption. For example, Snickers’ fun size bars and similar miniaturised offerings have become popular, allowing consumers to enjoy chocolate in controlled portions.

The Chocolate Confectionery in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Chocolate Confectionery market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.