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Concentrates in Ecuador

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    Report

  • 27 Pages
  • December 2025
  • Region: Ecuador
  • Euromonitor International
  • ID: 1607301
Sales of concentrates maintain small, stable, positive volume growth, reflecting baseline consumer demand. That said, sales remain relatively flat, with low dynamism in the category.

This Concentrates in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable yet flat growth for concentrates, reflecting low baseline demand
INDUSTRY PERFORMANCE
  • Low volume growth supported by somewhat flat baseline demand
  • Iced tea concentrates continue to increase in popularity
WHAT’S NEXT?
  • Ongoing flat growth driven by advertising and affordability
  • Flavour innovation will remain key in new product developments
  • Health and wellness trends pose both challenges and opportunities in concentrates
COMPETITIVE LANDSCAPE
  • Quala maintains its strong lead as the main player in concentrates
  • Sumesa returns to strength after a period of financial and administrative challenges
CHANNELS
  • Small local grocers remains the key distribution channel for concentrates
  • Discounters channel sees strongest growth from a low base
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
  • Sales of soft drinks fall into negative-figure slumps in Ecuador in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price sensitivity becomes notably decisive in consumer behaviour
  • Functional needs drive selective growth in niche areas
  • Retail channels appeal to different consumer needs
WHAT’S NEXT?
  • Sales will stabilise and see moderate growth over the forecast period
  • Major players will leverage product innovation and marketing strategies
  • Channel dynamics will remain a critical driver of growth
COMPETITIVE LANDSCAPE
  • Coca-Cola maintains strong leading place thanks to powerhouse brands and regional support of Arca Continental
  • Genommalab taps into demand for hydration, recovery, and functional beverages with Suerox
CHANNELS
  • Small local grocers maintain relevance, despite growing share of other retail channels
  • Discounters sees robust channel growth, thanks to expansion of Las Tiendas Tuti
  • Foodservice vs retail split
MARKET DATA
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources