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Drinking Milk Products in Finland

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    Report

  • 19 Pages
  • August 2025
  • Region: Finland
  • Euromonitor International
  • ID: 1607333
Value sales of drinking milk products in Finland are expected to decline in 2025, reflecting a broader and ongoing reduction in overall milk consumption. This trend is driven by long-term changes in dietary habits and increasing environmental concerns, particularly around climate change. A growing number of Finnish consumers are choosing to reduce their intake of traditional cow’s milk in favour of plant-based alternatives, with oat-based milks proving especially popular.

The Drinking Milk Products in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Drinking milk sales decline as consumers shift towards plant-based and shelf-stable alternatives
  • Valio Oy strengthens its leadership in drinking milk while private label also gain ground
  • Hypermarkets lead drinking milk distribution, while retail e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
  • Low-level growth is forecast for drinking milk amid rising plant-based competition
  • Health and wellness benefits are expected to drive new product development in dairy chocolate drinks
  • Sustainable and ethical drinking milk is set to drive customer loyalty
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN FINLAND
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 16 Penetration of Private Label by Category: % Value 2020-2025
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources