Drinking Milk Products in Hungary

In 2025, drinking milk products in Hungary recorded a slight decline in both volume and value sales, reflecting reduced demand for fresh milk and the growing appeal of alternative products such as plant-based beverages. Consumers increasingly favoured UHT milk, which benefited from its longer shelf life, stockability, and convenience. This shift was particularly pronounced among urban households seeking to minimise shopping frequency while maintaining a steady supply of dairy products.

The Drinking Milk Products in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.