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Drinking Milk Products in Hungary

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    Report

  • 22 Pages
  • September 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 1607337
In November 2022, the government placed a price cap on selected basic food, and the regulation was extended until 30 June 2023. The 2.8% fat content UHT cow milk was among the food with frozen prices, leading to minimal single-digit growth for the product, while the retail volume sales were in double-digits, despite many retail stores limiting the amount that could be purchased during one shop.

The Drinking Milk Products in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shift to UHT 2.8% milk as price caps entice consumers to migrate
  • Price caps and mandatory promotions cause challenges for retail stores
  • The popularity of UHT coffee flavoured milk drink is rising
PROSPECTS AND OPPORTUNITIES
  • Possibility of price compensation to aid retail volume sales
  • Shift in attitudes supporting demand for full fat milk over the forecast period
  • Plant-based products become a growing threat, while Barista milk is rising
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 2 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN HUNGARY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 16 Penetration of Private Label by Category: % Value 2018-2023
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources