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Drinking Milk Products in Malaysia

  • ID: 1607345
  • Report
  • October 2020
  • Region: Malaysia
  • 35 pages
  • Euromonitor International
Drinking milk products still performed respectably during 2020, despite the slowing economy in the wake of the COVID-19 outbreak. Drinking milk products continues to benefit from a healthy image, particularly among mid to higher income consumers. Containing protein, vitamins and minerals, drinking milk products are favoured by consumers looking to maintain their immune systems and stay healthy, especially in light of the ongoing pandemic.

The Drinking Milk Products in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Rising health awareness drives demand, despite uncertainty over COVID-19
  • Focus on attracting expanding middle class with new innovative brands
  • Entry of new brands continues to fuel expansion of other milk alternatives
RECOVERY AND OPPORTUNITIES
  • Players seek to boost brand awareness and invest in infrastructure
  • Launch of fortified products targeting health conscious consumers
  • Leading brands look to expand outreach by embracing e-commerce
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
  • Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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