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Drinking Milk Products in Morocco

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    Report

  • 20 Pages
  • October 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 1607347
Retail sales of drinking milk products in Morocco are expected to post relatively modest growth in current value terms in 2025, compared to the wider dairy products and alternatives market. Unfavourable climatic conditions, particularly prolonged drought, combined with sharp increases in the cost of raw materials for animal feed, have forced many breeders to cull their dairy herds. This has led to a significant decline in local milk production.

The Drinking Milk Products in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest growth for drinking milk products
  • Cooperative COPAG continues to lead sales, while Albane benefits from French image
  • Small local grocers lead but modern retail formats gain ground
PROSPECTS AND OPPORTUNITIES
  • Parallel market will continue to hinder sales
  • Shift on focus towards shelf stable milk
  • Market will become increasingly fragmented
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 16 Penetration of Private Label by Category: % Value 2020-2025
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources