Drinking Milk Products in Romania

Sales of drinking milk products have seen positive growth in retail volume terms in 2025. This is linked to the positive impact of the legislative intervention from the government to help the population by limiting the total markup on a range of basic goods to 20% for processors and retailers. This lasted from 1 July 2023-31 December 2024 and it was then prolonged until 1 July 2025. This list included semi skimmed fresh milk (shelf-stable milk was excluded).

The Drinking Milk Products in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.