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Gum in Guatemala

  • ID: 1607421
  • Report
  • August 2019
  • Region: Guatemala
  • 20 pages
  • Euromonitor International
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The outlook for gum in Guatemala over the forecast period is favourable, with overall retail volume and current value growth rates projected to be in line with those recorded over 2014-2019. Together with new launches and marketing activities, the fact that gum is typically an impulse purchase will help to sustain the positive development of the category.

The author's Gum in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gum market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Gum in Guatemala

List of Contents and Tables
Headlines
Prospects
Impulse Purchases Will Continue To Drive Expansion of Gum
Chewing Gum Set To Remain Largest and Most Dynamic Category
Mint Flavours Remain the Most Popular
Competitive Landscape
Kraft Maintains Its Dominant Position in Gum
Local Brands Bolita and Mach Continue To Perform Strongly in 2019
Ice Cubes Brand Launches New Flavour Variants
Category Data
Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Gum: % Value 2015-2019
Table 6 LBN Brand Shares of Gum: % Value 2016-2019
Table 7 Distribution of Gum by Format: % Value 2014-2019
Table 8 Forecast Sales of Gum by Category: Volume 2019-2024
Table 9 Forecast Sales of Gum by Category: Value 2019-2024
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Executive Summary
Packaged Food Continues Growing As Consumers Look for More Convenience
Continued Growth Expected Over the Coming Years
Maggi and Malher Major Advertisers in Soup, But Rice Sees Minimal Marketing
Differences in Traditional and Modern Grocery Retailers
Packaged Food To Continue Growing Over the Forecast Period
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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