Gum in Hong Kong, China

In 2025, gum in Hong Kong saw modest current value and volume growth. The category is facing significant stagnation, primarily due to its mature status and evolving local consumer habits. The widespread adoption of mask-wearing during the COVID-19 pandemic has notably reduced demand for gum in the longer term. A critical factor contributing to this stagnation is the lack of flavour innovation in comparison to other snacks categories.

The Gum in Hong Kong, China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.