Gum in Japan

In 2025, the gum market in Japan faces a downturn, largely influenced by research findings that indicated the ingestion of microplastics through gum consumption. This revelation, particularly in the latter half of the year, has led to a significant slump in sales. The market had previously seen a rebound in 2023 and 2024, driven by an increase in pedestrian traffic, but the negative impact in 2025 has been unavoidable.

The Gum in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.