Gum in Kenya

Gum in Kenya in 2025 is expected to register positive current value growth, though volume growth is expected to be muted. Chewing gum accounts for most value sales and is also expected to register the higher value growth, driven by its benefits as a breath freshener among adults. Compared to bubble gum, which relies more heavily on novelty and impulse, chewing gum has more consumption occasions and is consumed regularly.

The Gum in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.