Gum in Mexico

Value sales of gum are maintaining a positive performance in Mexico in 2025, with volume also creeping back into marginally-positive growth. While value is supported by high prices, gum is facing some challenges in light of health and wellness trends and, particularly, the negative impact of sugar on health. Chewing gum is a more significant category than bubble gum, seeing stronger sales and being a larger size overall.

The Gum in Mexico report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.