Sales of gum have seen stronger growth in 2025 compared to the previous year as impulse and functional consumption has rebounded alongside increased mobility and urban footfall. Functional positioning around dental hygiene and freshness remained strong, supported by on-the-go snacking occasions. The impact of inflation on other areas of the market has also reinforced gum's appeal as a low-cost discretionary treat.
This Gum in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Gum in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Gum in PolandChewing Gum Continues to Drive Growth Thanks to Functional ClaimsWrigley Retains Its Stronghold Despite Increasing CompetitionDiscounters Benefit from Strong Value PropositionProspects and OpportunitiesChewing Gum Set for Expansion while Bubble Gum Sales Set to DeflatePlayers Will Need to Invest in the Future to Keep Up in An Evolving MarketHealth and Sustainability Set to Be the Focus of InnovationSnacks in PolandExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Category Data
Market Data