Microwaves in the US

The US microwaves market experienced a decline in volume sales in 2025, with 16.2 million units sold, representing a -0.2% decline, while value sales saw 3% growth, reaching USD 7.1 billion. A challenging macroeconomic environment, intense competition and high penetration of microwaves in US households, standing at 96%, contributed to the negative volume dynamics.

This Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Microwaves market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.