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Sports Nutrition in Italy

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    Report

  • 24 Pages
  • September 2023
  • Region: Italy
  • Euromonitor International
  • ID: 1607617
Sports nutrition looks set to see double-digit growth in current value terms in 2023 for the second year running with sales having already exceeded pre-COVID-19 levels. The category had already seen a full recovery in 2022 in Italy after the decline in sales seen in 2020 following the outbreak of COVID-19. Sales have taken off in 2022 and 2023 thanks to consumers returning to practising sports and physical activities more regularly.

The analyst's Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Sports Non-Protein Products, Sports Protein Products.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPORTS NUTRITION IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sports nutrition thriving as the pandemic comes to an end
  • Unit prices continue to rise providing a further boost to value sales
  • Sports protein products benefit from the popularity of high-protein food among those looking to lose weight and stay fit
PROSPECTS AND OPPORTUNITIES
  • Sales expected to benefit from the growing attention of Italians on preventative health and the importance of physical exercise
  • Retail e-commerce set to remain the most popular distribution channel, but players are looking to reach more channels as demand grows
  • Sports nutrition set to increasingly target women, while plant-based products continue to receive growing interest
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources